News: Holly Herrick Named Associate Artistic Director Of Austin Film Society


The Austin Film Society is pleased to announce that Holly Herrick will join the organization as its Associate Artistic Director effective June 15, 2012.

“Our search committee saw in Holly a next-generation leader who embraces the role of film in inclusive community dialogue, advocates for programs that bring economic opportunity to artists, and respects the century-plus history of a great art form,” said Rebecca Campbell, AFS Executive Director.

“Holly stood out among many qualified candidates for her passion for our mission balanced by her understanding of what it takes to work toward a collective vision while juggling the details of creative programs,” added Campbell.

Herrick most recently served as Programming Deputy Director at the Hamptons International Film Festival, where in addition to film programming, she oversaw many of the Festival’s signature programs and special initiatives. Her background includes festival and community programming (Hamptons International Film Festival, the Sarasota Film Festival and the Newport International Film Festival), writing (IFP: Resources and Hammer to Nail) and independent film production (Associate Producer, Septien, 2011, IFC Films).  

“For years, I have followed the work of AFS with great admiration for its dedication to the art of cinema and its smartly conceived programs that service the needs of working artists,” said Herrick. “It’s a dream come true for me to work in the service of an organization with a rich history serving filmmakers and promoting film appreciation.”

The Associate Artistic Director is a new position at AFS, representing a consolidated Programs Department encompassing both Artist Services and Exhibition. Herrick succeeds Bryan Poyser, who left AFS in March to pursue full-time filmmaking and teaching, and is currently in production on his new feature The Bounceback.

AFS thanks its search committee including Richard Linklater (filmmaker and AFS Artistic Director), Vikki Loving (InterSource Recruiting), Janet Pierson (SXSW Film Festival) and Chale Nafus (AFS Co-Founder and Director of Programming), Deputy Director Sarah Ann Mockbeemanaged the search.

Austin Film Society promotes the appreciation of film and supports creative media production by screening rarely seen films, giving grants and other support to emerging filmmakers, and providing access and education about film to youth and the public. Through Austin Studios, which AFS opened in 2000 in partnership with the City of Austin, AFS helps attract film development and production to Austin and Texas. Gala film premieres and the annual Texas Film Hall of Fame Awards raise funds as well as awareness of the impact of film on economy and community. Austin Film Society is ranked among the top film centers in the country and recognized by the National Endowment for the Arts and Directors Guild of America. For more information on Austin Film Society, visit
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